Location: New York City, USA
Toy is a multi-sensory, stimulating fantasy playground, designed to thrill and entertain. The space is designed by award winning Jeffrey Beers International and hospitality visionaries Derek and Daniel Koch of Dual Groupe. Derek and Daniel look at nightlife through the creative prism of art, fashion and music, and created a space that is decidedly “downtown”.
The light bounces off the reflective elements while state-of-the-art digital mapping technology is projected onto the surface of the booth, surrounding guests in a surreal, kaleidoscopic world. For the perimeter of the space, the Jeffrey Beers commissioned a bold custom-designed graphic printed on sheet of PVC.
Toy marks the first application of this product, the same material used to wrap buses, in an interior space. The current graphic spans one double-height wall and references antique Ming-era China patterns, its glossy finish resembling porcelain. As befits the Toys mutable design, the wall graphic will be changed seasonally. Toy’s design intentionally plays with layers and views through the space. A glass and blackened steel stair leading to the mezzanine level rises between the graphic wall and a sheer scrim.
The scrim reveals silhouettes of guests on the stair as they pass in front of the bold patterns on the wall behind. To bring a sense of order to this dramatic and irregularly configured, the architects created a series of different dining moments in the space by using a variety of table shapes and sizes throughout the restaurant.
Technical info: PVC printed sheet
Picture credits: Jeffrey Beers International, Toy Restaurant